rm-play_logo-markThe solution for

Club Management

Are you a leader at a Club, School, League/Association? Learn more about how Rookie Me Play can improve your organisation’s culture and environment.

Key solutions for club admins

Save Admin Time

Simplify responsibilities and minimise workload by delegating game roles and data collection.

Reduce parental angst

Minimise Game-Time Disputes with real-time access to detailed reports, enabling open and transparent conversations with parents and coaches.

Oversight of data

Access detailed reports to monitor and identify potential issues quickly – allowing for prompt and effective resolutions.

Keep kids in the game

Reduce player drop-out rates, with oversight of player game time and club environment, ensuring that all junior players have a fair-go.

Retain coaches

Allow coaches to enjoy and focus on coaching with Delegated Game Roles, streamlining their responsibilities.

Implement policy

Simplify game-time compliance and policies, by tracking, monitoring and managing player game-time across every game, and season.

WA Football’s priority is to ensure player inclusion and fair game time for everyone. One of the best ways we’ve achieved this is through the use of Rookie Me Play. We initially trialled this platform with 75 teams and now over 1,500 teams use Rookie Me Play during the football season. The Junior Fair Game Time policy ensures each participant receives 50 per cent of game time, which is well above the current national standard set by the AFL. This approach creates a strong foundation for player retention and accurate reporting while increasing new player participation numbers.
Michael Roberts
WAFC CEO
Michael

Disputes

Reduce Parental Angst

Game-time disputes can be challenging for sports admins, coaches, volunteers, and parents alike.

Playing time for junior players is often a source of contention, causing frustration for everyone involved. Perceptions of unfairness—whether real or not—can further complicate matters.

Rookie Me Play and Hub bring transparency and accountability to the process, providing clear oversight of player game time for every period, game, and across the entire season.

This clarity enables quick and transparent conversations between coaches, parents, and administrators, making it easier to address and resolve concerns effectively.

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Oversight and Insight

Centralised Data and Insights for Clubs

Presidents, coaching coordinators, football managers, and administrators can access weekly and seasonal reports with just one touch.

Rookie Me Play’s award-winning technology collects a wide range of game-day data—time, scoring, stats, notes, and more—using multiple synced devices.

This data is seamlessly centralised on Rookie Me Hub, offering a single, reliable source for post-match oversight and season-long analysis.

Rookie Me Hub empowers informed decision-making and productive conversations, backed by real data, to drive better outcomes for teams, clubs, and leagues.

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Volunteer engagement

Save volunteer time

Outdated pen-and-paper methods create inefficiencies and lead to scattered, inconsistent data.

Rookie Me Play’s award-winning innovations simplify game-day data collection—covering time, scoring, stats, notes, and more—using multiple synced devices.

All data is centralised and accessible post-match through Rookie Me Hub, providing a single, reliable source of truth for game-day and season insights.

With Rookie Me Hub, teams and clubs can make informed decisions and have productive conversations backed by real data, ensuring a smoother and more efficient experience for everyone involved.

Compliance

Implementing policy

Managing and implementing fair-game-time policies across teams, clubs, and leagues can feel overwhelming.

While many sporting organisations aspire to promote equity and integrity, turning these values into actionable, measurable practices can be challenging.

Rookie Me Hub simplifies this process with comprehensive data tracking. By recording and aggregating game data across the season, admins gain valuable insights and reports to support policy implementation and compliance.

With customisable thresholds, clubs and leagues can easily pinpoint areas for improvement and ensure adherence to established standards, making fair game time achievable and manageable.

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Player engagement

Improve player retention

Sports organisations invest heavily in recruiting new players but often face challenges in retaining them.

Global research reveals a 30% annual drop-out rate in junior and youth sports. Players who are frequently benched or limited to specific positions can lose interest, feeling excluded or inadequate.

Rookie Me Hub tracks playing time across every position for the season, promoting player equity and ensuring fair opportunities for everyone. By fostering an inclusive environment that prioritises participation, Rookie Me helps keep more children engaged in the game.

Users of Rookie Me Play have reported remarkable success, reducing annual player churn to well below 20%.

Coach engagement

Improve Coach Retention

Retaining great coaches is no easy task, and coach burnout is a real challenge.

Coaches often lack the time, resources, and support to gather meaningful data, forcing them to rely on memory and guesswork for player and team decisions.

Rookie Me Play solves this by streamlining game-day data collection into a single centralised platform: Rookie Me Hub. This frees coaches to focus on their core role—coaching.

Clubs and leagues can further support coaches by providing tools, real-time data access, and player management features. With comprehensive post-match and season analysis, organisations can demonstrate their commitment to coach development and long-term success.

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Fair game time

AFL Rules

Rookie Me Play and Rookie Me Hub have been built to assist with the implementation of the new AFL Junior Policy - Play your way, junior football rules states that "all players MUST receive a minimum of 50-75% game time" (reference].

These rules for junior football also state that
"rotation of players should occur at least every quarter to provide opportunities in several positions including the interchange".

Clubs and leagues also have rules and/or bylaws enshrining policy on minimum game time but they have no mechanisms for implementation.

Managing, monitoring and implementing these rules at team, club and league levels can be logistically difficult.

Rookie Me Play and Rookie Me Hub are here to help.

The Science

Backed by research

Research Point 1

Lack of game time for a player is a Top 5 contributing factor for disengagement with Australian rules football.¹ The primary reason for participation in alternative sports was based on the opportunity for more game time, more touches during the games and greater scoring opportunities.¹

Research Point 2

It is well established that playing multiple sports from a young age leads to a wider skill set, by extension the rotation of players through multiple positions on the field will likely result in a more well-rounded footballer²,³.

Research Point 3

Stint duration of an individual athlete results in an exponential decay in running intensities i.e., the longer a player is on the field, the greater the decrease in their running output⁴. There is also a strong correlation with overuse injuries and training exposure / volume of exercise, highlighting the need to properly manage an athlete’s playing and training time⁵,⁶.

  • View research references
    1. Agnew, D., Pill, S., & Drummond, M. (2016). Investigating the elements that encourage or inhibit the participation of children and youth in Australian Football. Annals of Leisure Research, 19(1), 27-46.
    2. Wiersma, L. D. (2000). Risks and benefits of youth sport specialization: Perspectives and recommendations. Pediatric exercise science, 12(1), 13-22.
    3. LaPrade, R. F., Agel, J., Baker, J., Brenner, J. S., Cordasco, F. A., Côté, J., ... & Provencher, M. T. (2016). AOSSM early sport specialization consensus statement. Orthopaedic journal of sports medicine, 4(4), 2325967116644241.
    4. Dillon, P. A., Kempton, T., Ryan, S., Hocking, J., & Coutts, A. J. (2018). Interchange rotation factors and player characteristics influence physical and technical performance in professional Australian Rules football. Journal of science and medicine in sport, 21(3), 317-321.
    5. Ek, A., Kowalski, J., & Jacobsson, J. (2022). Training in spikes and number of training hours correlate to injury incidence in youth athletics (track and field): a prospective 52-week study. Journal of science and medicine in sport, 25(2), 122-128.
    6. Martínez-Silván, D., Díaz-Ocejo, J., & Murray, A. (2017). Predictive indicators of overuse injuries in adolescent endurance athletes. International journal of sports physiology and performance, 12(s2), S2-153.

Trusted by over 4000+ teams

The NWFL uses Rookie Me Play to assist our volunteers in implementing our league policy of every player receiving fair game time (50%). The app provides users with an easy-to-use interface (on iPhone or iPad) to monitor playing times, accompanied by alerts to guide volunteers. Our clubs are able to have a lens on their teams and the league too can assist with monitoring and compliance. Parental angst and conflict has been reduced because everything is transparent. Club and league managers do not waste time resolving disputes over game time. If your league or club is serious about giving all children a fair go then Rookie Me Play is the perfect tool.
Morgan
Morgan Hughes – North West Junior Football League (Tasmania)
NWFL Operations Manager
The SWJFL have been using Rookie Me's solutions to assist our clubs with the management of game time for several seasons. The ability of the league and our clubs to have oversight of game time has significantly reduced those difficult conversations between presidents, coaching coordinators, coaches and parents.
Jason
Jason Reid – South West Junior Football League (Western Australia)
League administrator, club administrator, volunteer coach
We used this app last year for our Under 12 team. The inclusion of the ability to delegate roles like stats and time keeping to other parents has made game day a lot more enjoyable and easier for our volunteers.
Anonymous
Anonymous – App Store
Under 12 Coach
A fantastic piece of technology that assists in modernising community football, in allowing coaches to streamline equal playing time amongst their junior teams.
Anonymous
Anonymous – App Store
Coaching Coordinator
Can track everyone’s game time and positions. Helps keep the parents in check when they come to me about game time. Use what stats you want or don’t want. Pretty simple to use.
Anonymous
Anonymous – App Store
Junior Administrator

Kickstart your season

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    Available on iPhone and iPad.

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    Cloud-based with offline support.

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    Intuitive and guided player alerts.

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    Monitor injury, assessment and disciplinary time.

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    Track time played for the opposition.

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    Manage minimum game time and equal game time.

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    Manage player fatigue.

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    Track over 100+ players and team stats.

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    Customise your own stats.

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    Private and collaborative note-taking.

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    Plan mode with queued rotations.

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    Manageable from Field/Pitch/Court and List view.

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    Manage the game clock, with time-on capabilities.

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    Share the load with game role delegations.


Download ROOKIE ME PLAY, TODAY.

Our Lite plan is always free to use. Premium subscriptions can be purchased in app, or via Rookie Me Hub, to elevate your game-day experience.

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