Rookie Me joins the YJFL as the league’s Official Coach and Player Development Partner as part of a multi-year agreement that will provide a range of support and digital resources to every league coach, player and club.

This includes access to Rookie Me Coach Premium; an extensive library of training activities, sessions, tools and educational resources tailored for coaches at all levels of their careers. All clubs will also access Rookie Me Play – the new digital gameday platform, to manage fair game time, player rotations and statistics for teams.

This partnership will bring a range of exciting new opportunities and benefits to players, with high-performance athlete testing for Interleague players and School Holiday football clinics to take place throughout 2023.

Chief Executive Officer, Adham Dimachki, said Rookie Me was excited to support the development of the YJFL. “We are excited to work closely with the teams, coaches, and players in the Yarra Junior Football League to help them achieve their goals in 2023,” Mr Dimachki said.

“We are committed to supporting their development and [the] success of grassroots football, and we look forward to being a part of their journey.”

Through its wide range of innovative products, Rookie Me provides new opportunities for athletes, coaches and sporting professionals at every stage of their careers. The Rookie Me approach to sports empowers individuals and the wider sporting community to be the best they can be through education and industry-leading sports technology.

YJFL Chief Executive Officer, Aaron Bailey, said it is a partnership that will help with several focus areas of the league vision moving forward.

“We are extremely excited to have Rookie Me on board as a major sponsor of the YJFL,” he said.

“Coach education and development — as well as player development — are key focus areas for the league, and as industry leaders in this space, Rookie Me will provide our clubs, coaches, and players with the tools to be the best coach and player they can be.”